LCP Alumnus Writes for Channel 4

Ali Catterall, who graduated from the London College of Printing, is credited as a writer for an online movie-review show called Movie Rush. And he's hopeful that it will win a major award.

Movie Rush is now broadcast on the UK's recently relaunched Film 4 channel in five- and 10-minute formats. According to Channel 4, it's the first online programme to make the transition from the Web.

"Maddeningly, it’s not actually listed in the schedules," Catterall said. "And it pops up all over the place when there’s a convenient gap."

According to Catterall, the show is a finalist in the Campaign Digital Awards 2006. So its creators are picking the mothballs out of their tuxedos in anticipation of being awarded a colon-shaped lump of plastic by Jimmy Carr while James Blunt and Dido twitter in the background.

Movie Rush is edited specifically for broadband and has no presenters, instead taking what Channel 4 describes as a typographical approach, using animated copy to segue between each of its segments.

The show — which was designed and produced for Channel 4 by digital design and strategy agency, Holler, and sponsored by the brewer Stella Artois — reviews two new movie releases each week plus a recent DVD release. It also has a coming-soon segment that showcases an upcoming movie.

Each episode is divided into four segments: information about the content of each segment, together with a link to the Web site of the movie covered in that segment, appears on-screen next to a representative image.

The first episode of "Movie Rush" (www.channel4.com/movierush) debuted online Feb. 2. It featured reviews of "Walk the Line," "Grizzly Man," "The Brat Pack Selection" (a DVD release), and "Capote."

Catterall has written and broadcast for Channel 4, the BBC and The Guardian. He is the co-author of Your Face Here: British Cult Movies Since the Sixties.

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